Deptford Allotments And Gardens Association

Deptford allotments and Gardens association, situated in the borough of Lewisham, saw a huge increase in its membership in recent years. A defined Identity was required for frequent communications with its members as well as establishing a dialogue with local authorities and similar organizations. The design brief included, signage such as posters for open events and site plans; a blog and web presence; a quarterly newsletter; welcome and explanatory packs and hand-outs; and a constitution and rules booklet. An earthy and rustic feel was chosen to convey the allotments core beliefs, and printed on craft paper for rapid deployment responding to cost constrains.