El Mercado, Faena Hotels
Faena Hotels opened in Buenos Aires under the conceptual thinking of Phillip Stark and property developer Alan Faena. The complex identity of the hotel’s central hub / market restaurant, “El Mercado”, took inspiration from a forgotten Buenos Aires of centuries past; that of grand avenues with elegant coffee shops, white-jacketed waiter restaurants, Tango palaces and hectic markets.
The design brief began by defining a visual identity that could be applied and adapted to a great number of items while conveying its concept: from menus, napkins and place matts to wrapping paper, market stalls and delivery vehicles. The extensive work was presented in a 200 page application manual.