Narda Lepes

Narda Lepes is a TV chef and cooking writer based in Buenos Aires, Argentina. Hand in hand with her weekly ongoing television shows, a variety of products were released: a herb and spice line with two alternative presentations, a spice grinder line, which poked fun at utilizing the chef’s photo on the labeling, a grape variety based vinegar line and a conserve and preserve line.

The initial branding is based on impact: a simple and playful typeface and a prime coloured palette for product identification; combined with cheeky copyright, its aim is to stand out on supermarket shelves.