Sara Pevsner, Doula and Birth Partner

A doula is a non-medical professional whose aim is to provide support before, during and after childbirth. Becoming increasingly popular and common practice in the UK in recent years, the overall design for a London Doula and birth Partner, attempts to emulate the ‘victoriana’ feel of the birth partner of that age by the use of borders, monograms, colour variations and typesetting.


Making reference to the high standards associated with the victorian service age, a variety of “presentation” cards were devised as a form of communicating contact details, rates, duties and tasks. The Identity, was then taken further in the form of website links providing support and advice for the whole birthing experience as well as the application on promotional materials such as a hospital bag, which becomes the checklist of things to take when the time arrives.